Open Innovation Director, MEC Global

Hannah Blake

Hannah Blake has spent most of her career to date creating ‘corporate/start-up mashups’. In her current role as Innovation Director at the media agency MEC she looks to partner marketing and advertising start-ups with the agency’s large portfolio of clients. Before this, she ran BBC Worldwide Labs, BBC Worldwide’s start-up accelerator, where she helped to bring new technologies and digital products to all areas of the international media organisation.
She also flexes her business development muscles acting as a mentor to other accelerator programmes and has been invited to judge the media entries at prestigious Industry awards.
Her presentation title:  Why Retailers need to work with start-ups for Open Innovation